bydominique

I worked with Dominique to create a cohesive logo family and brand suite that brings together her four creative branches.

Brand development for byDominique: Multi-disciplinary creative brand

This project involved creating a cohesive logo family and brand suite for Dominique, a talented London-based artist. She wanted each of her four branches lyricartbydominique, paintingbydominique, illustrationsbydominique, and marketingbydominique, to have its own identity while feeling part of the same creative family.

I designed primary and secondary logos for each sub-brand, along with black & white and colour variations, and a parent logo that ties everything together. The style is clean, doodly, and full of personality, reflecting Dominique’s creative flair across multiple disciplines.

Development Type: Illustrator, Photoshop

The end result is a unified and distinctive visual identity that allows each branch to stand on its own while clearly belonging to the byDominique family, perfectly representing her creativity across art, illustration, music, and marketing.