Do I Need a Website if I Already Use Social Media for My Business?
If you're running a small business and using platforms like Instagram or Facebook to promote your products or services, you might be wondering, do I really need a website as well?
The short answer: yes, and here’s why.
Social Media Isn’t a Substitute for a Website
Social media is brilliant for visibility, engagement, and building your community — but it’s not designed to replace your website. Platforms like Instagram and Facebook are tools, not your business’s foundation.
With a website, you own your space online. With social media, you’re always renting — and at any moment, the rules can change (algorithm shifts, account bans, reduced reach... you name it).
A Website Builds Trust and Credibility
When potential customers look you up, a website shows you’re professional, established and invested in your business. It’s often the first thing people check when they want to:
Learn more about what you offer
Check your prices or availability
See past work or read testimonials
Make a booking or enquiry
Social media might catch attention — but a website converts that attention into action.
Your Website = Your Business, Your Way
Social media is a crowded space where everyone follows the same format. But with a website, you control:
Your branding
Your layout and messaging
Your customer journey
Your calls-to-action
No distractions, no ads, no competing posts — just a focused space that’s all about your business.
Get Found on Google
One of the biggest advantages of having a website is search visibility. When someone types “interior designer in Manchester” or “dog grooming near me” into Google, they’re not looking on Instagram — they’re searching on Google.
Without a website, you're missing out on that traffic completely.
Social Media Isn’t Forever — But Your Website Is
It’s risky to rely on a single platform. What if Instagram disappears? What if you get hacked? What if reach drops?
Your website is a long-term asset. It grows with your business, adapts to your goals, and helps future-proof your online presence.
Use Social Media to Drive Traffic to Your Website
The best strategy? Use social media and your website together.
Post consistently on Instagram or Facebook to grow your audience — then guide people to your website to explore your services, view your portfolio, or get in touch.
When these tools work hand-in-hand, that’s when the magic happens.
In Summary: Do You Need a Website? Yes. And Here’s Why It Matters:
You own it — unlike social media
Builds trust with potential clients
Helps you show up on Google
Turns interest into actual enquiries
Future-proofs your online presence
Ready to Create a Website That Works for You?
If you’re ready to build a professional, custom-designed website that reflects your business and gets results, I’d love to help. Get in touch here
Let’s turn your online presence into a powerful part of your business.
Ready to get started with a freelance web designer? Contact me today for expert guidance and a custom-built solution tailored to your needs!
