bydominique

I worked with a multi-disciplinary creative artist to develop a cohesive brand identity that unites her four distinct creative branches

BRAND IDENTITY
Blue square sign with a circular logo featuring a lightbulb, a target, and a pencil, along with the word 'Hydaminique' written in a stylized font.
Mobile phone screen showing a social media profile for 'bydominique' with a blue circular logo, the name Dominique Ruddock, 101 posts, and 802 followers, with the time 11:30 and a location pin icon.

Brand development for byDominique: Multi-disciplinary creative brand

This project involved creating a cohesive logo family and brand suite for Dominique, a talented London-based artist. She wanted each of her four branches lyricartbydominique, paintingbydominique, illustrationsbydominique, and marketingbydominique, to have its own identity while feeling part of the same creative family.

I designed primary and secondary logos for each sub-brand, along with black & white and colour variations, and a parent logo that ties everything together. The style is clean, doodly, and full of personality, reflecting Dominique’s creative flair across multiple disciplines.

Development Type: Illustrator, Photoshop

The end result is a unified and distinctive visual identity that allows each branch to stand on its own while clearly belonging to the byDominique family, perfectly representing her creativity across art, illustration, music, and marketing.

A collection of branded merchandise displaying the 'bydaminique' logo, including a blue mug, a canvas tote bag, printed paper, and social media profile images with the logo on various backgrounds.
Collection of branding images for Lyricart by Dominique, including logo designs, a lavender mug with logo, a tote bag, a white card, and a digital social media profile with logo and text.
Collection of branding materials including logo design, branded mug, business cards, notebooks, and display setup with a logo featuring a stylized lowercase 'p' and the text 'pydomique'.
A collection of branding materials displaying a logo with a pencil icon and the word 'Illustrations', in pink, black, and white designs, on a mug, pillow, business card, and a wall display.
Collection of branding items for 'marketing by dominique' including logo design, a mug, stickers, a tote bag, and a social media profile display, all featuring a light bulb with a target and arrow graphic.

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