Bookkeeping with Sharna
Logo design, brand identity and Squarespace website for a Leicestershire bookkeeper.
Sector: Bookkeeper
The brief
Bookkeeping with Sharna is an independent bookkeeping and accounts service run by Sharna Storer, an AAT Licensed Accountant with over ten years' experience. She supports sole traders, partnerships and limited companies across Leicestershire and the UK with bookkeeping, VAT, payroll, CIS, self assessment and year-end accounts.
Sharna came to me with a clear point of difference: clients always deal directly with her. She needed a full brand identity and a bookkeeper website that carried that personal touch, without losing the professionalism people expect from someone handling their finances.
What I built
Logo design and brand identity
I designed a logo that pairs a clean, professional foundation with a handwritten signature element, so Sharna's name reads like a personal sign-off rather than a corporate mark. Alongside it, I created brand guidelines covering logo usage, colour palette, typography and supporting graphic elements, giving Sharna a consistent toolkit for her website, social media and client documents.
Website design
I then designed and built a one-page Squarespace website that shows visitors straight away who Sharna helps and what she does, with her credentials displayed as bold badges for AAT Licensed, MAAT Status and over ten years' experience. Visitors meet Sharna and learn why she built a one-to-one service, then browse six clearly laid out services, from bookkeeping and VAT to Making Tax Digital.
Real client testimonials speak to the problems her audience actually has, and an FAQ covers common questions about MTD, allowable expenses and switching providers. Visitors can then book a free consultation through a contact form that lets them select the services they need.
The appraoch
Most business owners already assume their accountant is competent. What puts them off is feeling judged, confused by jargon, or passed around a faceless firm. Sharna's brand needed to feel credible enough to trust with HMRC deadlines, and friendly enough that a tradesperson with a van full of receipts would actually get in touch.
The website follows a deliberate path from reassurance to proof to action, making it easy to choose one service from six without the offer feeling complicated. Small touches like the scrolling "Bookkeeping that fits around you" banner and the signature detail keep the page feeling human, while local search terms for Leicester, Hinckley and Loughborough in the footer support her local SEO alongside her UK-wide remote work. Custom CSS keeps every element polished and responsive across all screen sizes.
The result
Sharna now has a complete, cohesive brand that feels as personal and dependable as the service she provides. Her website gives business owners exactly what they need to decide: who she is, how she can help, and proof that others trust her. It's professional without being stiff, and makes booking that first conversation feel easy.
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