How to Choose the Right Web Designer for Your UK Business in 2025
If you're looking to hire a web designer in the UK, you’ve probably noticed there’s no shortage of options. But how do you know which one is the right fit for your business?
Whether you're launching a new venture or refreshing your online presence, your website is often the first impression potential clients get of your brand. A professional, well-designed site can be the difference between someone clicking away and someone getting in touch.
In this guide, we’ll break down what to look for when choosing a web designer, especially if you're a small business based in the UK.
1. Look for a Web Designer Who Understands Small Businesses
Not all web designers are the same. Some focus on big corporate sites, while others — like freelance web designers — specialise in small businesses and start-ups.
If you’re a local business owner, choose someone who understands the unique needs of UK small businesses: clear service pages, mobile-friendly design, local SEO, and easy ways for customers to get in touch.
Tip: Search for phrases like “web designer for small business UK” or “affordable web design for small businesses” to narrow it down.
2. Make Sure They Build with the Right Platform for You
Different platforms suit different businesses. For example:
Squarespace is ideal for service-based businesses who want beautiful design and simple editing.
WordPress is great for blogging and more complex features.
Shopify is best for selling products online.
Ask your designer what platform they recommend and why — they should tailor their advice based on your goals, not just what they like using.
At ePilot Web Design, I work mainly with Squarespace for its ease of use and clean designs, perfect for small UK service businesses.
3. Check Their Portfolio and Testimonials
A good web designer will have a clear portfolio that shows their style, and testimonials from real clients. Look for examples that are similar to what you need — maybe they’ve worked with service providers, tradespeople, or creatives.
Don’t be afraid to ask:
“Have you built a site like this before?”
“Can I speak to one of your past clients?”
You can view some of my recent work [here – insert portfolio link]
4. Ask About the Process (It Should Be Clear and Friendly!)
You shouldn’t be left guessing how things work. A professional freelance web designer should clearly explain:
What’s included in the price
What they need from you (like content or images)
How long the project will take
What happens after the site goes live
At ePilot, I keep things simple and jargon-free — just friendly support from start to finish.
5. Consider Ongoing Support and Updates
Once your site is live, will your designer be around to help? Or will you be left to figure things out alone?
Ask if they offer:
Ongoing maintenance
Website edits or updates
Help with blog posts or graphic design
I offer ongoing support whenever you need it — no retainer required.
6. Look at Their Local Knowledge
Hiring a UK-based freelance web designer means they understand your audience, time zone, and business culture. If you're in Warrington, Manchester, Liverpool or anywhere in the North West, it helps to work with someone who “gets” your market.
I'm based in Warrington and work with small businesses across Cheshire, the North West and the UK.
7. Check They Design with Mobile in Mind
In 2025, most people will visit your website from their phone. Your designer should be building mobile-first — not just making the desktop version "shrink down".
Ready to Hire a Web Designer for Your Small Business?
If you're looking for a friendly, professional web designer for small businesses in the UK, I’d love to help. With a focus on modern, simple, custom Squarespace websites that get enquiries, I work with small business owners.
Let’s make your website work harder for your business. Get a free quote today →
Ready to get started with a freelance web designer? Contact me today for expert guidance and a custom-built solution tailored to your needs!
